Methodology
What is Morning Consult’s Most Trusted Brands?
Morning Consult’s Most Trusted Brands 2022 is the definitive measure of brand trust across industries, showcasing the companies and products that have earned or maintained consumer trust in 2022.
Download this report: Morning Consult unpacks why trust is important, how trust is built and how it’s broken in the 10 largest economies around the world.
Methodology
This dataset was gathered March 3-April 3, 2022, among a representative sample of 5,241 to 5,560 U.S. adults, with an unweighted margin of error of +/-1 point.
Brand rankings are based on net trust, or the share of respondents who said they trust each brand to do the right thing “a lot” or “some” minus the share who said “not much” or “not at all.”
About Brand Intelligence
Morning Consult helps you understand your brand, competitors and market in a way traditional research companies can’t. We survey tens of thousands of people every day across the globe on over 4,000 brands and products. Get actionable insights into what consumers think, see and say about your brand and products. Learn more
ncG1vNJzZmiln6e7qrrGnKanq6WhwW%2BvzqZmpqejqXq1vtSsq56cXZe%2ForrDrGRraGJnfA%3D%3D