Sampling and Data Collection
This report relies on data collected through Morning Consult’s proprietary survey research capabilities.
Data on “Made in America” sentiment comes from monthly surveys conducted among
representative samples of roughly 1,000 U.S. adults each, with unweighted margins of error of +/-3 percentage points. Data on reshoring, onshoring and friend-shoring sentiment comes from monthly surveys conducted among representative samples of roughly 2,200 U.S. adults each, with unweighted margins of error of +/-2 percentage points. All interviews are conducted online. Surveys began fielding in February 2022 and are fielded during the first half of each month.
All references in this report to “Made in America” refer to products labeled as such. All references to “nationalism” or “nationalist sentiment” refer to the share of U.S. adults who “strongly agree” that they are proud to live in the United States.
Weighting and Representativeness
Data are weighted to approximate representative samples of the adult (18+) population.
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